How to boost your Instagram Engagement Rate
Are you working smart enough to grow on instagram ?
If you're lacking engagement then this post is just for you.Instagram engagement is very important to grow your account. It's more important than your followers count. But with tons of brands competing for people's attention it's becoming harder day by day to increase instagram engagement.
But as they say nothing is impossible. Here are top 8 ways to boost your instagram engagement :
1. Use instagram stories more
Study has shown that 68% of people become more interested in a brand or product after seeing it in a story.Instagram story is a very powerful way to increase engagement rate. Here is how -
• You can get your followers' opinions by asking them questions and using poll stickers.
• People love to see the real person behind any brand, so you can engage with them with live videos.
• Through stories you can take them easily to your website or any other links you want.
• Moreover while you create stories chances are high that your profile with that colourful circle will be shown among the first few stories on your followers' feed. And hence they will end up viewing or newest posts.
There are a lot of ways you can create more engaging stories. Take a look at this post.
2. Go live more often
Live videos on instagram helps you to connect with your audience right in the moment. As I said before, people love to see the real person behind any brand. They also want to see behind the scenes and your teams. This is how you can show them your brand's authenticity. So try live videos atleast once in 15 days or a month.3. Track your analytics
Do you know, which of your posts do your followers like the most ?Instagram insights provide various data for you to understand what's going on behind all your work and efforts. It also shows which of your posts are getting most engagement. If you know this, you can create more such posts to grab your followers' attention. And when people will love what you create they will come back to check more such contents.
4. Find your best posting time
Every instagram users has his own best times to post. You can find yours in your instagram insights.Your post gets 80% of engagement within the first few hours. So it's important that you post on such a time when most of your followers are online.
Also try your own different posting times and see which works best for you.
5. Write descriptive captions
Every picture has a story. But a picture with an explained story works better when it's about engagement.People love to hear stories whether it's fictional or real. So make your captions descriptive and interesting.
And also add various calls to action in your caption so that people are convinced to comment on your posts.
6. Add location every time you post
Most of us ignore the location tag but do you know posts tagged with a location receives higher engagement rate?Now that you've known don't forget to add a location in your stories and posts.
Also try to add smallest possible locations instead of a bigger one. As a result it will show your posts in multiple search results for various locations which doesn't happen with the later.
7. Use hashtags wisely
Hashtags has a great impact on instagram. The right use of hashtags can grow your engagement really fast. But you must invest some time in finding the correct hashtags that works the best for you.Read this article to know more about instagram hashtags.
8. Engage with your followers
People will find it hard to connect with you if you don't connect with them. You can do so by replying to their comments or dms. Also take a look at their posts and comment and like their posts. This will make your audience more loyal to you.Remember engagement starts with authentic audience. Create a connection with your followers by interacting with them.
Invest some time and follow these tips if you really wanna grow engagement rate. Hope this guide helps.
Comment down your instagram handle so that we can check it out. 🙂
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